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Royal Mail Market Research

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THE LIFE STAGES OF MAIL

How responses to mail change as our lives progress.

THE SEVEN LIFE STAGES OF MAIL

The life stage of an individual – where they live, who they live with, their experience, expectations and responsibilities - is a more sensitive tool for analysing behaviour than age. Including how they respond to mail.

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New Thinking About Mail: The Thought Pieces

Get inside the heads of some of the best people in the business

Discover New Thinking About Mail

Some of the UK's best business minds have joined the Mailmen movement, each bringing their own unique perspective of the evolving role of mail in their sector.

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Discover why people value mail

Find out what valued mail makes customers know, think, feel and do.

WHEN PEOPLE FEEL SOMETHING THEY DO SOMETHING

We all know that mail elicits a strong rational response. Our latest research shows that valued mail also provokes powerful emotional responses that drive action.

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TECHNOLOGY HAS HAD A PROFOUND IMPACT ON MAIL. IT’S MADE IT WORK EVEN HARDER.

Since its advent, digital media has changed the advertising world.

New platforms have worked quickly to enhance consumer relationships and, thanks to this technology, marketing is focusing on 1 to 1 like never before.

But this doesn’t mean the future’s all about digital. It doesn’t mean it’s all about mail either.

We firmly believe the future lies with both mail and digital, working together. Brands that use the intimacy of a letter as well as the connectivity of a smartphone will be valued more highly by customers.

We provide expert advice and practical support, from data to design and delivery solutions, to help you create and optimise direct mail campaigns. Call us on 0800 996 1656 to discuss your campaign.

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